Portfolio — GTM Business Intelligence

Specialty Healthcare
GTM Intelligence

Five interactive projects demonstrating how I think about go-to-market analytics, revenue cycle intelligence, and AI-powered insights for the specialty EHR space.

Built by Kristen Martino · All projects use synthetic or publicly available data (CMS NPPES, Medicare PUF, Census) · No proprietary data

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SpectrumIQ

Identifies underpenetrated metro areas for specialty EHR adoption using CMS provider density, Census demographics, and Medicare utilization signals.

GTM Question It Answers: Where should the sales team focus next quarter? Which metros have the biggest gap between specialty provider demand and EHR penetration?
Market SizingSegmentationOpportunity ScoringTAM/SAM Analysis
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PracticeFlow

Benchmarking dashboard comparing practice revenue cycle KPIs against synthetic peer cohorts — the kind of analytics that drives EHR product stickiness.

GTM Question It Answers: How do we help practices see the value of staying on our platform? What data-driven features reduce churn?
KPI DesignBenchmarkingCohort AnalysisRevenue Cycle Analytics
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ConvertPath

GTM funnel analytics tool modeling the specialty EHR sales cycle with stage conversion, velocity analysis, and pipeline forecasting.

GTM Question It Answers: Where are we losing deals? Which channels convert best by specialty? How accurate is our weighted pipeline forecast?
Funnel AnalysisPipeline ForecastingWin/Loss AnalysisSales Velocity
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SpecialtyPulse

Trend intelligence tracking specialty procedure volumes and reimbursement shifts — early signals for GTM teams about where to invest.

GTM Question It Answers: Which specialties are growing fastest? What procedure volume trends signal expanding EHR demand?
Trend AnalysisMarket IntelligenceSignal DetectionStrategic Planning
AI-Powered Differentiator
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AskPractice

AI-powered conversational analytics — practice managers ask plain-English questions about performance and get instant, contextualized answers.

GTM Question It Answers: How do we make practice data accessible to non-technical users? What does the future of healthcare BI look like?
AI/LLM IntegrationNL QueryingProduct InnovationData Storytelling
About This Portfolio

These projects were built to demonstrate how I approach GTM business intelligence in the specialty healthcare EHR space. Each one addresses a specific analytical challenge that a GTM BI team faces: market sizing, sales funnel diagnostics, revenue cycle benchmarking, procedure trend monitoring, and AI-augmented analytics.

All data is synthetic or derived from publicly available sources (CMS NPPES provider registry, Medicare Physician PUF, Census Bureau, MGMA/HFMA published benchmarks). No proprietary or patient data was used.

Tech stack: React, Next.js, DuckDB-modeled data pipelines, Claude API (Anthropic) for natural language analytics. Each project is designed to be extensible with real data sources.