Kristen MartinoAnalytics portfolioView source

Specialty healthcare · Synthetic demos

GTM analytics for specialty healthcare software.

Interactive demos exploring pipeline conversion, market prioritization, and metric governance. Each example explains its data, calculations, and limitations.

My contribution

I directed development and review of this portfolio, including the query tools, QBR, and demo explanations. I prioritized calculation accuracy, reliable query handling, and clear presentation.

Two questions to start with

Interactive case studies

Pipeline conversion / ConvertPath

Where does the sales pipeline lose momentum?

Compare stage conversion and sales cycle by specialty, source, and quarter. Use the deal review to see which accounts need a closer look.

Explore the funnel
What to inspect
Stage conversion · Source comparison · Deal scoring
Keep in mind
Synthetic deals. Improvement scenarios are assumptions, not recovered revenue.

Metric definitions & reporting adoption / NorthStar

Can the team agree on what the numbers mean?

Review competing metric definitions, named owners, and reporting adoption. Inspect statistical alerts and the checks suggested for each deviation.

Review the metrics
What to inspect
Metric registry · Adoption tracking · Statistical alerts
Keep in mind
A simulated reporting environment. Alerts suggest investigations; they do not establish causes.

More ways to explore

Five supporting demos

Behind the analysis